Marc Sherman’s Portfolio

Conversational Design Leader UX writer • Copywriter

Beyond prompts and copy

I focus on governance, scalability, and consistency across dynamic environments.

I’m the guy that steers the language behind the AI that helps organizations communicate at scale. My background is built on a foundation of classic business storytelling and organically segued into LLM-driven strategic experiences.

Google

2024-2025

Part of the content team that helped launch Google Ai Overviews in Search.

Smartsheet

2025-2025

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Amazon

2025-2026

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Microsoft

2020-2020

Developing a conversational Ai capability to streamline the partner user experience.

Hey, it’s Marc. I’m into conversational design.

I believe that consumers are waiting for AI that starts with a foundation of strong conversational systems.

After years of client and agency-side experience in copy and UX writing, I have focused on freelance and contract projects to enable agencies and in-house teams to work with legit talent, and get quick results, without jumping through the hoops of a big agency. I typically work with companies that don’t know where to turn or what type of marketing orientation fits their need.

I’m here to calm the chaos and confusion. It’s sort of like seeking guidance from a parent, which is what I’m best at when I put my pencil down.

More portfolio samples

Brand experience