Marc Sherman’s Amazon Case Studies 2025-2026
Conversational Design Leader UX writer • Copywriter
Trade Across
Guiding customers to discover relevant items by developing an LLM-driven framework for personalized shopping.
Rufus
Developing the next generation of conversational guardrails to help shoppers better understand product features.
Size Naming
Building a Scalable CPG Size Naming System for Retail & ecommerce UX.
