Marc Sherman’s Amazon Case Studies 2025-2026

Conversational Design Leader UX writer • Copywriter

Trade Across

Guiding customers to discover relevant items by developing an LLM-driven framework for personalized shopping.

Rufus

Developing the next generation of conversational guardrails to help shoppers better understand product features.

Size Naming

Building a Scalable CPG Size Naming System for Retail & ecommerce UX.

More portfolio samples

UX Copy

Content Content Content

Headlines