Marc Sherman’s Amazon Case Studies 2025-2026

Conversational Design Leader UX writer • Copywriter

Trade up

This is for a brief 3 line description of my work with Trade Up and trade across

Rufus

This is for a brief 3 line description of my the Rufus project.

Size Naming

This is for a brief 3 line description of my work defining size names.

Beyond prompts and copy

I focus on governance, scalability, and consistency across dynamic environments.

I’m the guy that steers the language behind the AI that helps organizations communicate at scale. My background is built on a foundation of classic business storytelling and organically segued into LLM-driven strategic experiences.

Hey, it’s Marc. I’m into conversational design.

I believe that consumers are waiting for AI that starts with a foundation of strong conversational systems.

After years of client and agency-side experience in copy and UX writing, I have focused on freelance and contract projects to enable agencies and in-house teams to work with legit talent, and get quick results, without jumping through the hoops of a big agency. I typically work with companies that don’t know where to turn or what type of marketing orientation fits their need.

I’m here to calm the chaos and confusion. It’s sort of like seeking guidance from a parent, which is what I’m best at when I put my pencil down.

More portfolio samples

UX Copy

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Brand experience