Meet Cindy Sherman. Brand Builder and Innovator.

What's your problem to solve? I am a marketer and consumer insights seeker that has managed big brands (Unilever, PepsiCo, Mars, Starbucks) and nascent ones (Frieda’s Branded Produce, Youtheory). After 20+ years of working client-side, I am focused on using insights + analytics to take juicy business challenges and give them a healthy dose of creative problem solving to drive results. Think of me as a fictional member of your team that can be laser focused on fueling growth strategies, building differentiated brands, and creating innovation pipelines, without the distractions of the day-to-day.

Reach me at cindy@fictionalagency.com or on LinkedIn.

What’s your problem to solve?

  • Innovation Strategy & Roadmap

    Need help focusing your innovation efforts? Let me help by weaving insights and analytics together to build a 3-5 year plan for your innovation drill sites, along with a launch calendar that gets to your brand destination.

  • Innovation Pipeline Generation

    Stuck on the same old recycled innovation ideas? Let's bring in fresh new thinking that will win in the market. Need help putting together the business case or getting a specific innovation project back on track? Help is here.

  • Brand Strategy & Development

    Feeling like your brand is a little dated, not resonating with consumers or non-existent? We'll build a strategy-driven fresh new framework to inform your brand positioning, storytelling, identity and messaging, partnering with our Creatives to help bring it to life.

Cindy’s brand experience