Copywriter • Content writer • Brand Strategist • Creative Director

Marc Sherman

Copy, content, and brand storytelling for the most complex projects.

From “it’s complicated” to clarity

This is where your bread meets my butter. I’m the right person for an agency or in-house marketing team that needs a sure thing because there’s no time to waste, or maybe no oversight at all. If your company needs a flexible writer not afraid to flex their muscle without the hassle of a creative’s ego, let’s talk.

  • Email Campaigns

    Starbucks. Hulu. Sprint. Three campaigns that demonstrate an ability to focus on acquisition, retention, and loyalty programs.

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  • My Favorite Headlines

    The fewer the words, the more work it takes to create an impactful headline.

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  • Microsoft Office

    Content Marketing to capture the imagination of Microsoft Office 365 subscribers via video, social media, and a blog post.

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  • Case Studies

    Two Microsoft B2b case studies that went beyond an SEO play.

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  • Microsoft Cloud

    Writing paid social copy concepts that fall within the parameters set by different platforms while still delivering results for the client.

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  • Whistle Labs

    Great content is versatile. This Instagram carousel repurposed from a blog post proves it.

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  • Peppy Health

    Too often, writers are boxed into only writing for their demographic or personal interests. Peppy specializes in HR and women’s health, meaning I had to build my knowledge base from well, the pelvic floor.

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This is Marc. The real person behind a not-quite-real agency.

I’m a copy and content writer. After years of client and agency-side experience, I started Fictional Agency to enable current and prospective clients to work with legit talent, and get quick results, without jumping through the hoops of a big agency. Companies that don’t know where to turn or what type of marketing orientation fits their need, can start here.

It’s sort of like seeking guidance from a parent, which is what I’m best at when I put my pencil down.

Reach me at marc@fictionalagency.com

Read some of my favorite examples of writing for the sake of writing.

But can you … yes I can.

• Point of Purchase

• Content Strategy

• Content Marketing

• Creative Strategy

• SEO

• Event Marketing

• Press Releases

• Organic Social Media

• Paid Social Media

• Print

• Websites

• Video

Read some classics from the Fictional Agency blog