UX writer • Content design
Marc Sherman’s Portfolio
Copy, content, and brand storytelling for the most complex projects.
From “it’s complicated” to clarity
This is where your bread meets my butter. I’m the right person for an agency or in-house marketing team that needs a sure thing because there’s no time to waste, or maybe no oversight at all. If your company needs a flexible writer not afraid to flex their muscle without the hassle of a creative’s ego, let’s talk.
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Microsoft Partner Bot
Developing a conversational AI capability to streamline the user experience.
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Google
Part of the content team that helped launch Google AI Overviews for Search.
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Amazon Prime UX Copy
If the question is, “alexa, what is prime photos?” I wrote the answer.
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Ingram Micro
Writing for all stages of the B2B customer journey.
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Case Studies
Two Microsoft B2b case studies that went beyond an SEO play.
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Microsoft Cloud
Writing paid social copy concepts that fall within the parameters set by different platforms while still delivering results for the client.
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My Favorite Headlines
The fewer the words, the more work it takes to create an impactful headline.
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Email Campaigns
Starbucks. Hulu. Sprint. Three campaigns that demonstrate an ability to focus on acquisition, retention, and loyalty programs.
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Interface Copy
All sorts of user interface copy samples

Hey, it’s Marc. I’m a senior-level UX writer and Content Designer
After years of client and agency-side experience, I have focused on freelance and contract projects to enable agencies and in-house teams to work with legit talent, and get quick results, without jumping through the hoops of a big agency. I typically work with companies that don’t know where to turn or what type of marketing orientation fits their need.
I’m here to calm the chaos and confusion. It’s sort of like seeking guidance from a parent, which is what I’m best at when I put my pencil down.
Reach me at marc@fictionalagency.com